Drive progressive profitable growth with a finely-tuned marketing engine – 3 steps
Marketing engine? What? Why? A marketing engine or ‘model’ or ‘system’ is the proven way to profitably market your brand / business. It’s a hugely valuable asset that pays dividends in the short, medium and long term. ‘Proven’ means that it delivers. This means that time, money and expertise have been leveraged to try different […]
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5 steps to attract, create and retain super-high value customers
We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]
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Your most valuable customers and the criteria to help you identify them…
It’s widely known that the most efficient and effective way to profitably grow any business is to focus resources on delighting the most valuable groups of customers. If your brand/business is successful in achieving this, it is likely to be growing 2.5x faster than the competitors who are not so successful at delighting these people. […]
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