Drive progressive profitable growth with a finely-tuned marketing engine – 3 steps
Marketing engine? What? Why? A marketing engine or ‘model’ or ‘system’ is the proven way to profitably market your brand / business. It’s a hugely valuable asset that pays dividends in the short, medium and long term. ‘Proven’ means that it delivers. This means that time, money and expertise have been leveraged to try different […]
Continue Reading
5 steps to attract, create and retain super-high value customers
We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]
Continue Reading
Tips and focus points to help you take your business to the next level
Welcome to your first set of success tips and focus points which will help you to take your business to the next level. Over the coming weeks and months, you’ll receive a fresh set of topics to consider and focus on. These are critical building blocks that come together to make a significant difference to […]
Continue Reading
