Issues around clarity of strategy and direction
The typical symptoms:
- “We’re not clear on where we are going with the business.”
- “We don’t really know what the future could or should look like for us.”
- “We know where we’re going but don’t know how to get there.”
- “We struggle to grow net profit in a highly competitive market.”
Through strategy consultancy, we provide the clarity and focus needed to define where your brand should be going and how it will get there – and we’ll find ways that play to your brand’s strengths to put you ahead of the competition.
See how we do this here
Struggling to find and develop the highest value customers – We call this ‘creating brand fans’
The typical symptoms:
- “Many of our largest customers are becoming less profitable – we need to become more valuable to them.”
- “We don’t know how to find and appeal to the most profitable customers.”
- “We want to find the most valuable customers for what we offer.”
- “We need to keep our most valuable customers and encourage them to spend more.”
- “We want to find ways to encourage our existing customers to recommend our brand to others.”
- “We want to be front of mind and first choice without brand promotion costing the earth.”
- “We know that anticipating customers’ changing needs is the thing to do, but we don’t know how to go about it.”
We look closely at your most valuable customers, identifying their needs, motivations and characteristics and how best to connect with them. Then we focus your business on delighting these customers – so that your brand becomes their ideal and preferred solution. In short, we help you to turn customers into brand fans.
See how we do this here
Issues with people and culture
The typical symptoms:
- “Our company culture and values are unclear. There is no heart of the business, nothing that really pulls us together.”
- “Attracting and recruiting the right talent is always a problem, it stops us taking the business to the next level.”
- “We can’t seem to develop or retain our talented people.”
- “Many of our people appear to be disinterested in the business and their role within it.”
- “There is no common goal or focus, everyone seems to have their own agenda.”
- “In general, no one appears to feel proud to work here.”
We identify and bring alive your brand’s sense of purpose and values in compelling ways, creating an ethos and culture that will unite and motivate your people. And in finding better ways in which to work and live the brand every day, the extent to which your people engage with the business will increase – along with greater productivity. We create brand fans within your business.
See how we do this here
3-Steps to the ‘Next Level’
- Strategy Definition
- Making it happen!
- Brand performance measurement and management
We do everything you’ll need to take your business to the next level – Let’s talk!
