Strong business brands – create customers 13 times more likely to purchase. Now that’s worth having!
“All successful businesses need a strong brand.” – Karen Brady. Yes, that’s ALL businesses – yours included! Why did she say this? Karen has experienced at first hand, the frustration of trying to grow businesses without a strong brand and a clear sense of purpose. This is what drove her, personally, to re-define weak […]
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Why branding is more than a logo – five key points to consider
In a commercial context, brands are all about connecting customers to businesses. Your logo and its ability to send out the right signals about your brand and what it represents is an all-important connecting tool in your business armoury. But it’s not the only tool. To make that logo as powerful as possible and to […]
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6 Tips on how to create a Brand Strategy to deliver 10x, not +10% growth!
Given the choice of ‘pushing on an open door’ or ‘pushing water up hill’, what would you choose? I imagine that most of you will go for the open door, especially if the outcome is likely to be better. Defining a strategy to create +10% growth can often feel like pushing water up hill. But […]
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Why 40% of your people could be undermining your business success!
Do you ever wonder just how motivated and engaged your employees are? When people are clear about their role and how their contribution makes a difference to the success of the business, they tend to feel committed to progress within your business and empowered to perform. But what about the people who aren’t fully engaged […]
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Marketing without a brand strategy is like fishing in the dark without the right hook and bait!
Many of the small to medium-sized business owners I meet refer to frustration when talking about their experiences of marketing – frustration that their marketing activities aren’t making more of a significant contribution to growing their business. It’s a common problem and one that tends to occur because there hasn’t been enough preparation, or guesswork […]
Continue ReadingWelcome to a new way to grow your business…
…with Brand Success! Applying a brand approach will put you and your business in a great place from which to generate new, profitable sales growth and add real value to your brand. Clearly the UK economy is emerging from a long recessionary period. If you haven’t done so already, now is the time to re-assess your business […]
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