5 steps to attract, create and retain super-high value customers
We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]
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Your most valuable customers – what you need to know
“I don’t know the key to success, BUT, the key to failure is trying to make everyone laugh” – Bill Cosby, Comedian One of the most important secrets to creating sustainable, profitable growth for your brand and business is to focus your resources on delighting the groups of customers who are the most valuable to […]
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Your most valuable customers and the criteria to help you identify them…
It’s widely known that the most efficient and effective way to profitably grow any business is to focus resources on delighting the most valuable groups of customers. If your brand/business is successful in achieving this, it is likely to be growing 2.5x faster than the competitors who are not so successful at delighting these people. […]
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Strong business brands – create customers 13 times more likely to purchase. Now that’s worth having!
“All successful businesses need a strong brand.” – Karen Brady. Yes, that’s ALL businesses – yours included! Why did she say this? Karen has experienced at first hand, the frustration of trying to grow businesses without a strong brand and a clear sense of purpose. This is what drove her, personally, to re-define weak […]
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